Built on Real Experience, Not Just Theory

We started ilovarqine because we saw businesses struggling with financial records that didn't actually help them make decisions. After years working with SMEs across Adelaide, we knew there had to be a better approach.

Financial planning workspace with documents and analysis

How We Got Here

Back in 2018, three accountants met at a conference in Melbourne. We all had the same complaint—our clients weren't using the reports we spent hours preparing. The information was accurate, sure, but it wasn't actionable.

That conversation led to late-night experiments with different reporting formats. We tested them with our own clients first. Some bombed completely. Others clicked immediately. By early 2020, we had a framework that actually helped business owners spot problems before they became crises.

ilovarqine officially launched in Adelaide later that year. We picked this city deliberately—the business community here values straightforward advice over flashy promises. That's exactly our style.

Team collaboration and financial strategy discussion

Seven Years of Refining Our Approach

We've learned more from our mistakes than our successes. Here's how we evolved.

2018

The First Experiments

Started testing simplified reporting formats with twelve Adelaide businesses. Half loved it, half found it too basic. That feedback shaped everything that followed.

2020

Official Launch

Opened our Gunson Street office with four staff members and twenty-three clients. We focused entirely on businesses with annual revenue between 500K and 5M—our sweet spot.

2022

The Pivot Year

Nearly went under trying to serve too many client types. By October, we'd refocused exclusively on established SMEs with complex reporting needs. Best decision we made.

2024

New Capabilities

Added forecasting tools that integrate directly with our records management. Clients can now model different scenarios using their actual financial history as the baseline.

2025

Where We Are Now

Working with eighty-seven businesses across South Australia. Our average client relationship runs four years—which tells us we're doing something right.

What Actually Drives Us

These aren't corporate buzzwords. They're the standards we hold ourselves to when nobody's watching.

Clarity Over Complexity

If your accountant needs to explain a report three times, the report is the problem. We design information that makes sense the first time.

Practical Application

Every piece of financial data should answer a business question. If it doesn't, we leave it out. Simple as that.

Long-Term Partnerships

We turn down clients who want quick fixes. Our best work happens when we understand your business deeply—and that takes time.

Honest Limitations

We're not right for every business. Early-stage startups and large enterprises need different support. We're upfront about where we fit.

Detail-Oriented Work

Financial records either match reality perfectly or they're useless. There's no middle ground. We check everything twice.

Accessible Communication

You shouldn't need an accounting degree to understand your own finances. We explain things in plain language, every time.

Meet Someone From Our Team

We're a group of seventeen accountants, analysts, and support staff. Most of us came from corporate environments where process mattered more than outcomes. Here's one of the people who makes ilovarqine work.

Petra Kowalski

Senior Financial Analyst

Petra joined us in 2021 after spending six years with a big-four firm in Sydney. She got tired of producing reports nobody read. Now she works directly with manufacturing clients, helping them track costs in ways that actually inform pricing decisions.

She's particularly good at spotting patterns in raw data that suggest operational problems. Last year, she identified a supply chain issue for a client three months before it would have become critical.

Outside work, Petra runs ultramarathons. She says both accounting and running require the same skill—maintaining focus when everything hurts.

Available through our main office

Based in Adelaide